William Osler Health System Foundation

Digital Campaigns · Social Media Strategy · Analytics & Reporting Our work with William Osler Health System Foundation focused on two important parts of digital fundraising: campaigns that connect with the community and a more strategic approach to measuring their performance. We developed social media campaigns for key fundraising initiatives, including Heart Month, Giving Tuesday and Peel 100. From highlighting the need for a new cardiac catheterization lab to encouraging community giving, each campaign was designed to connect people with the purpose behind their donations and inspire action. Beyond the campaigns, we rethought how the Foundation collected, measured and used its digital marketing data. We identified the metrics that mattered most to digital fundraising, connected data from multiple platforms and developed a centralized dashboard that brought those insights together. The dashboard helped the Foundation look beyond individual channel metrics and better understand how its digital marketing contributed to fundraising results.