Playbox Preschool

Brand · Website · Social Media · Email Marketing · Registration Campaign Playbox is a place where little imaginations run wild, and we wanted its brand to feel just as special. We created a playful, storybook-inspired identity with a nostalgic feel, without feeling overly childish. The crayons in the logo became the inspiration for the hand-drawn brand pattern, as though the children themselves had picked them up and started doodling. We carried that same personality into a new website, social media strategy and The Playbox Report, a monthly newsletter for parents. We also developed the "Little Campaign", a series of playful video ads designed to drive new registrations for Playbox Preschool. Celebrating the little things that make Playbox special, the ads paired real classroom moments with the sounds of children singing familiar preschool songs. Three creative concepts were developed, but just one was needed to help Playbox reach its enrolment goal. With the right tools, guidance and a thoughtful transition plan in place, the Playbox team now manages its digital marketing independently.